It is hard for keynote speakers to become successful in their profession. It takes a lot of work and effort to get to a place where they could say that they have achieved their highest potential as keynote speakers.
In order to establish yourself as a successful speaker there are certain rules to follow. Apart from doing the things that you should do, there are also things that you must avoid at all cost.
We would like to share with you a few things that could jeopardize your career as a keynote speaker. Some of them are quite simple, yet some aspiring speakers and even experienced speakers still miss them.
Not doing enough Research
This must be done at all times. Regardless, if you are familiar with the topic or not, you must still do your research. Check for any updates or studies that might have been released recently. Learn as much as you can about the topic.
You must also do research on the participants of the event. Are they professionals or students? This will help you assess the kind of approach that you will use during the discussion.
Remember that you will set the mood of the event, if you use the wrong approach or discuss a different topic, then you could ruin the entire event. There are times that the topic might be too vague so you must understand the theme of the event so you can identify what part of the subject you must focus on.
Not enough Preparation
After doing something repetitively, you feel so at ease doing it that it becomes effortless for you to carry on the task. Well, it has its good side but at the same time, it also has its downside.
The thing about being too complacent in doing your job is that there are things that you miss out that could ruin everything. Say for instance, because you feel like there is nothing new in what you have to do, you skip preparing a speech and you skip rehearsal as well.
If you do not make any preparation, then you could be all over the place during the discussion. No matter how good you are, there are times that you are bound to forget something that could ruin your momentum.
The simple task of preparing your own slide for the presentation is an act of preparation itself. It is good if you have other people to do it for you but if you prepare it yourself, then just a glance at the slides will easily remind you of the things that you have to say.
Not Building Connection with the Audience
This is another problem with some experienced speakers. Some experienced speakers have been blinded by their fame that they feel like it is the audience who should eagerly reach out and listen to them. The truth is that it is the other way around.
No matter how popular you have become, it is still your job to establish connection with the audience, to capture their interest and keep them engaged during the discussion. You are paid to do it. Your main task is to convince people to support the advocacy of the event or educate them about the topic. At the end of the day, you should still be the one who should reach out to the audience to be considered as an effective speaker.
Poor Work Ethics
The only time that you will be able to achieve success in any field you try is if you have good work ethics. No matter how successful you are, if you start showing poor work ethics then you are bound to fail.
When it comes to work ethics, punctuality is necessary. When you are invited to give a speech in an event, you must be present ahead of time. You do not have the luxury to be a minute late if you are being paid to do what you have to do.
You must be professional in dealing with event organizers and the people that you will be working with. Make a good impression with the people around, not because you want to please them but because it is what is expected from keynote speakers.
You must be able to establish integrity. You must always do the right things and keep your promises. The one thing that many people hate is if you keep breaking your promise and keep changing your statements. If you have sealed a deal, carry on the task.
Being too competitive
Competition is good but if it gets in the way of you being able to carry on your job then it becomes unhealthy. Competition is good if you strive to be better than your last performance.
It only becomes unhealthy when competitors start badmouthing each other. Trying to put someone else down so you can lift yourself is just unacceptable. Keynote speakers should never be involved in such a dirty game.
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